• We’ve just returned from an amazing three days in MonteCarlo at SMiCS2011, Europe’s first Social Media Marketing and iCommerce Summit where we were hugely impressed by the event, the speakers and in particular the quality and number of the delegates.

      At one of the presentations we counted 156 people in the room – an incredible turnout for most first-time events, let alone one that wasn’t much more than a concept just seven weeks ago!

      During the day we’ve had lots of great feedback from our press party, and some outstanding press coverage – feel free to click on the headlines for the links, and enjoy…

      Nicola Clark from Haymarket – writing for Marketing and Brand Republic has already put up five articles which have appeared on both sites…

      Apple ‘headed for tablet monopoly’, claims software chief

      Very nice roundup of the event, quoting MicroStrategy Founder & CEO Mike Saylor. It was also the most read article on Marketing’s site yesterday…

      Brands accused of ‘anti-social behaviour’ on Facebook and Twitter

      Another top-scoring magazine story – again getting highest reader ranking, this one picked up on Brian Solis‘ excellent presentation…

      Facebook urges brands to adopt social CRM

      Tim Campos from Facebook – kicking off the MicroStrategy World/SMiCS2011 joint keynote, gave an interesting perspective on how social and business are inevitably going to interlock. Nicola sums this up nicely in this piece – again one of Marketing’s top stories of the week…

      Guess pushes for social and e-commerce combination

      Mike Relich from Guess? gave a very powerful presentation on the way that Guess? is driving its social activities. Fashion-friendly Nicola was obviously impressed…

      Negative reviews drive sales, claims marketing expert

      Don Peppers – undoubtedly the star speaker, set the audience alight with both his presentations, and Nicola has picked up on a key aspect of this – the danger that brands will be swamped by social media if they don’t get it right…

      Andreas Dittes- Video highlights

      Andreas is one of Germany’s most prominent bloggers with over 50,000 readers,  and has made a great video snapshot of key speaker moments.

      The DailyDOOH

      This bunch of great reporting is from DailyDOOH, the UK’s leading Digital Out of Home publication, who also did a sterling job of tweeting. You can follow the string at #smics2011

      1. Post#smics2011 @annalena Berlin, Germany
        14 July 2011, 08:43 @405  —  Relevance: 7.703As we twittered through out #smics2011 we simply loved the ‘Graphic recording and visual sensemaking’ carried out by Anna Lena Schiller over the two…
      2. Post#smics2011 @DonPeppers Sea Island, GA
        13 July 2011, 17:21 @764  —  Relevance: 5.356Don Peppers, Founding Partner, Peppers & Rodgers along with Brian Solis were the true stars over the two day #smics2011 conference and we were lucky…
      3. Post#smics2011 Monte Carlo Day Two
        13 July 2011, 14:42 @654  —  Relevance: 5.966Day two in Monte Carlo at the Social Media Marketing and iCommerce Summit 2011 started with many a hangover one suspects but still 900 folks managed…
      4. Post#smics2011 Monte Carlo Day One
        13 July 2011, 10:55 @497  —  Relevance: 6.318Day one in Monte Carlo at the Social Media Marketing and iCommerce Summit 2011 saw far too many US centric examples from pretty much all the speakers…
      5. Post#smics2011 Facebook Misunderstands
        13 July 2011, 09:53 @454  —  Relevance: 6.171Apart from the obvious, being able to spend two days in Monte Carlo, one of the big draws for me personally in attendng the Social Media Marketing…
      6. Post#smics2011 @briansolis San Francisco, CA
        12 July 2011, 14:13 @634  —  Relevance: 6.712One of the two best speakers by far at #smics2011 was Brian Solis shown in full flow here… The words on the screen behind him is a ‘word…
      7.  

        New Media Age

        The last set to hit our inbox today is from New Media Age. Charlotte McElheny has been scribing away furiously with multiple ongoing tweets. She has also just filed…

        Brands unable to measure ROI in social media, says social media expert Solis

        Brian Solis’ presentation definitely struck a ot of chords with the delegates, Charlotte honed straight in on his key points…

        Facebook claims it is a “trusted ecosystem”

        Another take on Tim Campos’ presentation, Charlotte’s reporting is, as always, clear and concise…

        More to follow…watch this space

        This is no doubt just the first rush – several of the journalists told us they came away with enough content for further features, so we’re looking forward to seeing them as they arise.

        One interesting aside between Don Peppers and myself was that so much of the content of this event is re-stating the same messages us marketeers have been giving clients for decades – “listen to your customers and do right by them, and they will do right by you.”

        The massive difference is that the connection of social, mobility and technology means that customers now have the ability to make their voices heard – and ever more loudly. Those companies that listen best will win the day.